Add a custom checkout form to learn how customers hear about your business. This information displays in the order summary, and can help you understand which marketing channels are most effective.
- Create a custom checkout form.
- Name the form How did you hear about us?
- Use the Select field.
- Depending on how you advertise, add options like From a friend, Instagram, or Podcast Ad. Use this template as a guide:

- Click Save when you're finished.
This is how the form displays at checkout:

Next steps
There are other ways to learn about how customers find you, and track the success of different marketing campaigns.
- View Search Keywords analytics to see which search terms direct the most traffic to your site.
- The Traffic alerts panel displays spikes and dips in site traffic, and what caused them.
- Create trackable links to attribute site traffic and sales to specific ad campaigns.
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