Adding a newsletter subscribe option to checkout

You can encourage customers to subscribe to a newsletter at checkout by connecting it to Email Campaigns or a Mailchimp account. This adds a Join our mailing list checkbox below the email field on your checkout page.

The subscribe option is a great way to build your mailing list, increase customer loyalty, and encourage repeat purchases.

The information in this guide also applies to donations checkout.

Watch a video

Step 1 - Create a list

To start, create a mailing list in Email Campaigns or Mailchimp. This lets you store subscribers' information in a specific mailing list.

Email Campaigns

If you use Email Campaigns for newsletter storage, visit Building mailing lists to learn how to create a list.

You can also skip this and connect to the default list in the next step.

Mailchimp

If you use Mailchimp for newsletter storage, you'll need to create a new, empty audience in Mailchimp. visit Mailchimp's documentation to learn how to create a new audience.

Step 2 - Connect your account

To connect to Email Campaigns: 

1. In the Home Menu, click Commerce, then click Checkout. 
2. Scroll down to Mailing lists, and click Select a mailing list. 
3. Click Squarespace Campaigns.
4. Select the Mailing list drop-down menu to choose a mailing list to store submissions. If you haven't built a mailing list yet, visit Building a mailing list to set one up. 
5. Under Checkbox label, customize the text that prompts customers to subscribe. 
6. Click Save. 

To connect to Mailchimp: 

1. In the Home Menu, click Commerce, then click Checkout.
2. Scroll down to Mailing list, and click Select a mailing list.
3. Click Connect other services, then click Mailchimp.

4. Log in using your Mailchimp username and password.

5. Select an audience from the drop-down menu.

Step 3 - Enable or disable automatic opt-ins (Mailchimp only)

If Mailchimp is your storage option, customers will automatically opt into your newsletter at checkout by default. To disable automatic opt-ins, uncheck Require double opt-in after subscribing.

Certain merchants may need to uncheck this option to comply with local laws and regulations, such as anti-spam regulations. Canadian merchants can learn more by visiting Tips for Canadian merchants.

Note: Squarespace doesn't provide specific advice on laws or requirements applicable to your site or business.

Step 4 - Save

When you're finished, click Save.

Your customers will now see a Subscribe to our email list checkbox below the email field on the checkout page. If they subscribe, their name and email address will be added to the mailing list.

Note: The newsletter subscribe option won't display for customers who check out with Apple Pay.

Next steps

There are other ways to grow your subscriber list and engage your customers.

• Use the Newsletter Block or Form Block to add a subscription form to a page, sidebar, or footer.
• Create an automated campaign to send a marketing email, or a series of emails, to customers after they make a purchase, in addition to the standard Order Confirmed email.